For a limited time, get 3.9% APR Representative on new Harley-Davidson motorcycles and make your dream ride a reality. Whether it’s the powerful Fat Boy, the Heritage Classic, or the attitude-packed Street Bob, now is the time to upgrade.
Our new range just got a whole lot more accessible… Grab freedom by the bars and choose your perfect new ride with an unbeatable finance rate this spring.
All 2025 Harley-Davidson® motorcycles, including the brand new Street Glide® Ultra and Pan America™ ST, are now available with 3.9% APR Representative when purchased through Harley-Davidson Finance*, which means getting your hands on your dream machine has never been easier. Whether you’re looking to upgrade your current ride, fancy dipping your toe into the world of Harley-Davidson with a brand new entry level cruiser or have long harboured the desire to go all out on a brand new CVO™ or Grand American Tourer, there’s never been a better time. It may be the roads that are calling, it may be the adventure trails… either way, we’ll make owning your dream Harley as simple as possible – leaving you to simply enjoy the ride. Ask us in-store for a personalised finance quote. Our Road. Our Rules. Let's Ride. * Purchase a new unregistered Harley-Davidson motorcycle through a Harley-Davidson Finance ("HDF") finance programme, receive a financing rate of 3.9% APR Representative. 1 February to 31 May 2025, participating authorised UK dealers only. See full details and exclusions here: bit.ly/H-DTermsConditions
Race bred performance and innovative engineering inspired by Championship-winning race bikes.
Prices starting from £41,495
The iconic sharknose with the best of absolutely everything installed from the factory.
Prices starting from £40,495
A powerful V-twin engine, modern amenities and spacious storage, perfect for two up touring.
Prices starting from £28,495
A beautiful batwing bagger loaded with the latest tech and premium custom detailing.
Prices starting from £40,495
The most functional and 'go-anywhere' model in the Harley line-up, with exciting limited edition paintwork that screams adventure, this beast is ready for anything. With a massive host of accessories the CVO Pan America is ready to take you wherever you want to go, straight out of the showroom.
Prices starting from £23,995
A re-imagined Pan America, built with even more speed and even more comfort. This new model has lowered suspension, 17-inch wheels, high performance tyres and a slimmer, sportier profile. Combine that with it's 1250 revolution max engine and this beast is ready adventure, even faster!
Prices starting from £16,995
Terms and conditions - UK
The promoter of the Promotion is Harley-Davidson Europe Limited, 192B Park Drive, Milton Park, Oxfordshire OX14 4SD (“Harley-Davidson”). The Promotion entitles each customer who during the Promotional Period purchases a new Harley-Davidson unregistered motorcycle through a Harley-Davidson Finance (“HDF”) financing program to receive a financing rate of 3.9% (three point nine percent) APR Representative while stock lasts.The Promotion is available to customers from 1 February 2025 until 31 May 2025 (the “Promotional Period”) and offered subject to credit acceptance though HDF (a trading style of Blackhorse Ltd) in the UK.
This offer is subject to Credit acceptance which is subject to status and approval and is only available to UK residents over 18. Credit in the UK is provided by Harley-Davidson Finance, a trading style of Blackhorse Ltd, St William House, Tresillian Terrace, Cardiff CF10 5BH. Blackhorse is authorised and regulated by the Finance Conduct Authority in the UK. Lending criteria and conditions apply (over 18s only).
Promotion available only at authorised Harley-Davidson dealerships in the United Kingdom it is for a promotional rate on both Harley|OWN™(PCP) for a maximum term of 37 months and Harley|PURCHASE™(HP) for a maximum term of 48 months. Beyond these parameters rate reverts to 9.8%APR Representative. Harley-Davidson reserves the right to amend the terms of the Promotion or to withdraw the Promotion at any time if circumstances beyond its control make this unavoidable, or to refuse redemption of the Promotion in the event of non-compliance with these terms and conditions.
With the exception of liability which cannot be excluded by law, Harley-Davidson and any other companies in its corporate group is not liable for, and customer releases Harley-Davidson and any other companies in its corporate group from, liabilities relating to any direct or indirect loss or damage which is suffered as a result of the Promotion. The Promotion and the terms and conditions which apply to the Promotion will be governed by and construed in accordance with the law of England and Wales.
KEY TERMS
Purchase a new unregistered Harley-Davidson motorcycle through a H-D Financial Services program, receive a financing rate of 3.9% APR Representative. 1 February to 31 May 2025, participating authorised UK dealers only.
Manufacturer offers can not be redeemed in conjunction with any of the Laguna exclusive offers.
Laguna Motorcycles Limited (which include multiple trading names: Laguna Motorcycles, Laguna Performance Centre, Laguna Triumph, Maidstone Honda, Maidstone Harley-Davidson® and Kent Motorcycles) is an Appointed Representative of Automotive Compliance Ltd who is authorised and regulated by the Financial Conduct Authority (FCA No. 497010). Automotive Compliance Ltd’s permissions as a Principal Firm allows Laguna Motorcycles Limited (which include multiple trading names: Laguna Motorcycles, Laguna Performance Centre, Laguna Triumph, Maidstone Honda, Maidstone Harley-Davidson® and Kent Motorcycles) to act as a credit broker, not a lender, for the introduction to a limited number of lenders, and to act as an agent on behalf of the insurer for insurance distribution activities only.
We are a credit broker and not a lender. We can introduce you to a carefully selected panel of lenders, which includes manufacturer lenders linked directly to the franchises that we represent. We act on behalf of the lender for this introduction and not as your agent. We are not impartial, and we are not an independent financial advisor.
Our approach is to introduce you first to the manufacturer lender linked directly to the particular franchise you are purchasing your vehicle from, who are usually able to offer the best available package for you, taking into account both interest rates and other contributions. If they are unable to make you an offer of finance, we then seek to introduce you to whichever of the other lenders on our panel is able to make the next most suitable offer of finance for you. Our aim is to secure a suitable finance agreement for you that enables you to achieve your financial objectives. If you purchase a vehicle, in the majority of cases, we will receive a commission from your lender for introducing you to them which is either a fixed fee, or a fixed percentage of the amount that you borrow. This may be linked to the vehicle model you purchase.
Different lenders pay different commissions for such introductions, and manufacturer lenders linked directly to the franchises that we represent may also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. But any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement; however, you will be contributing towards the commission paid to us with the interest collected on your repayments. Before we propose you to a potential lender, we will inform you of the likely amount of commission we will receive and seek your consent to receive this commission. The exact amount of commission that we will receive will be confirmed prior to you signing your finance agreement.
All finance applications are subject to status, terms and conditions apply, UK residents only, 18s or over. Guarantees may be required. Please see our complaints page for our complaints policy and regulatory complaints.